The Australian owner of 100 yo brand Eskimo Pie, foreign-owned Peters Ice cream, is planning to change the name as a result of racially charged logos and marketing.
“Peters Ice Cream is committed to being part of the solution on racial equality. Eskimo Pie is a brand within our portfolio that we are currently reviewing to ensure our company and brands reflect our values. We will determine the best way forward and communicate the changes as soon as possible.” the company said.
I guess they see it as an insult to the indigenous people of Canada who are known collectively by the colonial name “Eskimos” that roughly means “netter of snow shoes”.
Although the name “Eskimo” was commonly used in Alaska it is now considered unacceptable by many Alaska Natives.
Alaska Natives prefer to be known as Inupiaq or Yupik and “Eskimo” is fading from use but some organizations still use “Eskimo”.
This push has clearly come from the US.
In June the US owner of the brand, Dreyer’s Grand Ice Cream, said it would be changing the product’s brand name and marketing.
“We are committed to being a part of the solution on racial equality, and recognize the term is inappropriate,” Elizabell Marquez, head of marketing for Dreyer’s. “This move is part of a larger review to ensure our company and brands reflect our people values.”
Neither group has indicated what the new name may be.
Eskimo Pie follows Coon cheese, Fags, Redskins, Chicos and potentially Samboy Chips and WA’s Colonial Brewing beer brand.
How much further does this have to run???
Peters Ice Cream is a subsidiary of European food firm Froneri. Peters Ice Cream was founded in Sydney by American migrant Fred Peters. His first Peters Ice Cream family bricks, reputed to be made to his mother’s recipe, were sold from a horse and cart in the suburb of Manly. In 1927, Peters’ Victorian factory opened in Melbourne. The slogan “The health food of a nation” lasted into the 1970s, when regulations about health claims forced a change. The brand has been sold to R&R Ice Cream, based in the UK but owned by French private equity firm PAI Partners.
As of 2019, Bulla is the leading brand of ice cream bought by Australian ice cream buyers and the last major Australian-owned ice cream maker.