WHAT DO YOU THINK OF THIS NEW LOGO FOR AUSTRALIA?
A new logo featuring an abstract depiction of wattle has been approved by Trade Minister Simon Birmingham to represent Australia overseas.
The new $10 million logo features the letters “AU” on top of a gold design, inspired by Australia’s national flower.
Some people say it looks like a Corona Virus image…..he said it is not replacing the green and gold kangaroo.
What do you think?
Now China has added to the pile-on, with its state media drawing some sweeping conclusions from the rebranding.
The Global Times, a mouthpiece for the Chinese Communist Party, says the logo swap is a “sign of the growing anxiety” in Australia.
“To a certain extent, the use of the controversial new logo may underscore (the) Australian government’s eagerness to promote its profile in the global marketplace,” an editorial published overnight read.
“It is also a sign of the growing anxiety over its trade prospects amid its deteriorating relationship with China – its largest trade partner.
It argued that only through “careful calculations and soul-searching” can Australia realise how valuable the Chinese market.
It claims the Australian economy has started to feel the pinch of its deteriorating relations with China – pointing to data that suggests inquiries for Australian homes plunged by more than 65 per cent in May compared to April.
“Australian government is not forward-looking,” it said. “It is still obsessed with escalating the political spat rather than easing the tensions with China. Australia’s choice to follow closely the steps of the US politically will be self-destructive economically.”
The new golden wattle logo was revealed yesterday, after the Australia’s Nation Brand Advisory Council argued classic kangaroo symbolism was internationally recognised but did not represent Australia’s lesser-known assets such as technology and education.