Is Samboy Chips the new target for a name change?

The prominent Indigenous activist won a decades-long campaign to rename Coon cheese has now set his sights on Samboy Chips.

The iconic chip brand, now owned by Snack Brands, is purchased by Phillipines company Universal Robina Corporation (URC) in August 2016.

Activist and businessman Stephen Hagan, who has spent the past 21 years fighting for the Coon brand to be renamed is now turning his attention to Samboy Chips!

Presumably, Mr Hagan sees “Sambo” as the offensive component of the name.

Sambo is a well know racial slur and refers to “people having a mixture of black and white ancestry”.

However, Samboy does not appear in any major dictionary or google search as being racist – or even a word. It is purely a brand name!

Samboy chips are one of the most famous and popular brands in Australia.

The Australian Made chips sell over 200 million packets per annum and claims 74% of Australian households buy at least one packet every year.

Samboy may well follow Coon cheese, Redskins, Chicos and Fads from the shelves.

Coon cheese will be renamed after a Canadian dairy company Saputo acknowledged the racist undertones of the brand name.

“We believe we all share in the responsibility to eliminate racism in all its forms and we feel this is an important step we must take to uphold this commitment,” the company said in a statement.

Saputo has previously defended the cheese brand, saying it was named in 1926 after American founder Edward William Coon.

Dr Hagan said he was “relieved” to have won the 21 year battle.

“I don’t take delight in doing it, but I was offended by these things,” he said. “This is another win I can chalk up.”

Dr Hagan said he would continue fighting to change the names of brands, places and landmarks that were discriminatory including Samboy Chips and the banning of golliwogs.

The recent Black Lives Matter protests around the world prompted some companies to reassess their brand names. Sometimes it is completely appropriate and others are a  little head scratching.

Do you know any other products that have names with racist sounding names.

Other products to have undergone name changes include:

Arnott’s Golliwog Biscuits

Became Scalliwags and are presumably no longer manufactured.

Ni**er Boy Licorice

Nobody could argue about this one.  The National Licorice company produced these licorice blocks throughout the 1950s and 1960s.


The major NFL Washington teams is changing its name from ‘Redskins’ and Allen’s has changed the logo to be a simple combination of red and purple typeface.


Not only was the snack shaped like a cigarette but it’s also a homophobic slur. Attitudes have changed dramatically towards both smoking and same-sex relationships and they were renamed to Fads in the ’90s.

Creole Creams

When Coles introduced a home brand Oreo-style chocolate biscuit with white cream filling back in 2009-2013. The public backlash eventually forced them to change the name.


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