Coon Cheese changes name to Cheer Cheese, pledging to ‘build a culture of acceptance’
The recipe will remain the same, but the new packaging will be on supermarket shelves in July.
If they had to change they name couldn’t they have come up with something at least local instead of some bland global name guaranteed not to cause any offence?
Saputo Dairy Australia said the name change would reinforce values of acceptance and respect
The company’s website previously said the cheese was named after Edward Coon, who holds a patent for a cheese-making process.
But Dr Hagan said his research showed Mr Coon was an uneducated factory worker added to the patent 10 years after the cheese was sold
Saputo Dairy Australia, which owns the brand, confirmed it was changing the name in July last year following calls led by academic Stephen Hagan for a rebranding.
It follow’s Nestle’s new names – Red Ripper and Cheekies – as the new names of its Allens Red Skins and Chicos lollies.
But the reason for changing the names has absolutely nothing to do with Australia.
It’s driven by cultural demands from the USA and is another example of cultural imperialism.
The name change isn’t really important – but it is bizarre.
Then the Australian owner of summer ice cream favourite Eskimo Pie, foreign-owned Peters Ice cream, announced it is planning to change the name as a result of racially charged logos and marketing.
Although the name “Eskimo” was commonly used in Alaska it is now considered unacceptable by many Alaska Natives.
Alaska Natives prefer to be known as Inupiaq or Yupik and “Eskimo” is fading from use but some organizations still use “Eskimo”.
This push has clearly come from the US.
Inupiag or Yupik Pie anybody?