A decade after disappearing from supermarket shelves, the legendary Polly Waffle chocolate bar is coming back. Fourth-generation South Australian family business Robern Menz has acquired the long-lost chocolate treat from Swiss confectionery giant Nestlé, which discontinued the Polly Waffle in 2009. The Polly Waffle’s history dates back to 1947, when Melbourne-based Hoadley’s Chocolates first made the chocolate-coated wafer and marshmallow bar. Robern Menz CEO Phil Sims says the Polly Waffle has entered into the territory of Australian legend, after production ceased almost 10 years ago. “There are kids and even young adults out there who don’t really know what a Polly Waffle is and haven’t tasted it before, but there are also many devoted fans who have been campaigning hard for its return,” he says. “Since taking over the Violet Crumble brand (purchased in 2018) we have been bombarded with two distinct questions, when are you bringing back the bags of Violet Crumble and when are you bringing back Polly Waffle? There is even a Facebook page that has over 55,000 members petitioning to ‘Bring Back The Polly Waffle.’ “As an Australian family-owned business, we have a real affinity for local brands and to have the opportunity to revive them and bring them back into the market is such a privilege. We also love a challenge and are honoured to be the business that gets the chance to try to bring back the Polly Waffle.”

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